ART DIRECTION
DESIGN & UX

Hello! I'm R.V.Krishna, a Mumbai-based creative director with a diverse background in print advertising, web designing, logos, packaging, and interiors. But, my true passion lies in creating brand identities and interfaces, like apps and websites for companies of all sizes around the globe. Scroll to know more about me.

Experience

Years as a print and graphic designer

Years as an interactive digital designer

Worked with startups, companies and agencies

Always working towards excellence

5
YRS
2.9
YRS
2007
2010
2015
may 2010 – March 2015

Hypnotic Bulb, Mumbai

co-founder & CREATIVE DIRECTOR

I have worked on reimagining the way brands communicate with customers and given a fresh look to widely-renowned brands across industries by recreating their identities, packaging, digital interfaces, and advertisements.  I managed multiple design and development teams and executed projects with results focused on end customers, and not just client needs. Starting from scratch helped me learn ways of doing business encompassing accounting, taxation, client servicing, and, ultimately, selling the right creation!

30%
Digital
27%
Identity
15%
Direct Marketing
12%
Print
8%
Ambient
6%
Video
Outdoor
Jun 2007 – apr 2010

Dentsu, Mumbai

art director

Dentsu is the world's largest advertising company with a global presence spanning 124 countries across five continents.  At Dentsu, I worked on a number of globally-renowned brands like Honda, FedEx, ANA airlines, Thomas Cook, and many more. I was responsible for the overall branding and advertising of some respectable brands.  My projects spanned traditional and digital media, but focussed heavily on print advertising and television commercials. I put in more than 60 hours of work a week but I got to learn and develop my skills, build professional relationships, and, most importantly, determine my future!

30%
Print
19%
Identity
14%
Direct Marketing
13%
Outdoor
10%
Digital
9%
Video
5%
Ambient

Clients

I have worked with a number of emerging and established brands in retail, technology, automobile, health, fashion and many more industries to deliver engaging ideas with unforgettable experiences.

More

Work

With dedication towards perfection, excellent knowledge of design thinking, and human interaction, my work is versatile and timeless. Click the thumbnails below to view my work.

Interactive
Interactive

Pure CSS devices

A set of beautifully handcrafted minimal mobile devices in pure CSS

Achievements

“To accomplish great things we must not only act, but also dream;
not only plan, but also believe.”


Anatole France – Dec 24, 1896

2013

Single-handedly created the identity, branding, and digital interfaces for the World’s largest Cybercafe Advertising company.

ideacts innovations
Client
2012

Worked closely with the client in launching a new and unique online cash payment system in India catering to the masses.

ERUPEE
Client
2011

Worked on a 360-degree identity, branding, packaging, and advertising campaign for Asia’s largest MLM company

RIGHT CONCEPT MARKETING (RCM)
Client
2010

Founded Hypnotic Bulb Advertising, a 360 advertising and graphic design agency which helped a number of startups and established players build their brand overtime.

Hypnotic Bulb
AGENCY
2009

Was among the select 3 from Dentsu India and the only one from Mumbai chosen to represent the agency at the Adfest (Asia Pacific Advertising Festival) held in Pattaya, Thailand

DENTSU
AGENCY
2008

Work chosen in the top 50 entries in the Concerned Communicator Award by Rajasthan Patrika

DENTSU
agency
2008

Awarded Gold Medal for Best Overall Performance throughout my academic career by the college. Have won awards aplenty.

RACHANA SANSAD
INSTITUTION

Interests & Hobbies

Get set, go!

From a very young age, I have been fortunate enough to travel around the world with my parents. I have continued doing so and enjoy every bit of it even today! It has immensely helped me understand human interaction and the way people think across continents. I love to explore places and get a flavour of local life.  Adventure sports – a huge fan of this as well!

24/7 updated

In my free time, I am constantly on my phone reading the latest news. I am an avid follower of technology news and enjoy reading about innovative startups, fashion, and latest design trends. I frequently keep myself updated with national and world news and am aware of the latest apps hitting the store.
Apps I frequently use – Pulse, Flipboard, Yahoo News Digest

Influences

I am driven by a few people who have excelled in their field of design and have always been pushing the envelope. They are the ones who are responsible for changing how an entire industry works, the ones who made people believe good design is necessary and can help one achieve their tasks better, the ones who have touched lives of people across continents. But, my greatest influence in life has been my father who has always given me the freedom to do what I believe in and been my guiding light in the darkest of hours.

Dieter Rams
Industrial Designer
Braun/ Vitsoe
Giorgio Armani
Founder, Chairman, CEO
Giorgio armani
Jonathan Ive
Senior VP, Design
apple
Matias Duarte
VP, Design – Android
google

Gadget love

My love for gadgets started with 007 films. I was enthralled watching Bond do amazing things with tiny little devices hidden in day-to-day life objects. Over the years, my choices have boiled down to devices we use daily in the form of phones, tablets, laptops, and wearables. I enjoy investing in new technology and will continue doing so in the years to come.

Lights, camera, action!

Watching movies has been my favourite pastime for years. As an art director and designer, movies have influenced my work over time with new techniques of execution, usage of colours, camera angles, and character development. Being a visual person, I enjoy watching movies involving animation and CG. I love watching super-hero films with a bunch of like-minded friends.

Skills

design
Photoshop
Illustrator
Powerpoint
Word
HTML5
CSS3
Personal
Creativity
Leadership
Communication
Organization
Team Work
Social

Get in touch!

Thanks for spending time getting to know me. In or outside India, I am game for new challenges. So, tell me about your project or idea, or just say hello. Hope to hear from you soon!

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